Why Would a Bookstore Have a Blog?

Good question. Maybe we should ask what a bookstore is.

*shouts emit from a rambunctious audience spottily illuminated by cell phone light*

“A dying breed!”

“A waste of money!”

“A reptile after the reign of dinosaurs!”

“A place I occasionally get free wine!”

“Do they sell pens?”

*a long dramatic pause ensues, letting the angsty nostalgia subside*

To be honest. Yes. To all of it. Especially to the occasional free wine. Bookstores continue to face an uphill climb against a host of things we at Chevalier’s know as “The Age ofs…” The Age of E-readers. The Age of Streaming. The Age of Virtual Reality. The Digital Age. The Smart Tech Age. The Age of Millennials. The Age of Short Attention Span. The Age of the Tweet. Of Social Media. Of narcissism. Of incompetence.

The Age Ofs...

You get the picture. We’re trapped in a type of no man’s land. Behind us is the Golden Age of Border’s and lines around the block for the newest Harry Potter. Ahead is an undefined terrain where people are trapped between supporting monopolies and valuing the human element of book recommendations. And that’s where we live. Maintaining because we love that little parcel of infertile soil that we have. We see beauty in the cracks of it and feel an unmatched joy when something blossoms.

This is