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Robert Lustig Reads from and Answers Questions Concerning The Hacking of the American Mind

Monday, September 25th 7:00 PM

Before you come to Chevalier's this Monday to hear Robert Lustig, we need to know: are you going to take the red pill, or the blue pill? The reason we ask, is that you, me - all of us - are in the midst of being hacked. No, really, it's The Matrix, and the worst part is, we're all so deep in it that we don't even realize. So let Robert Lustig, M.D., a professor of pediatrics in the Division of Endocrinology and a member of the Institute for Health Policy Studies at University of California, San Francisco, help you stop the hackers in their tracks.

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In The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains Dr. Lustig delves into why we can't put our phones, coffees, or sodas down, and how we got here in the first place. Spoiler Alert: it's no accident. Double Spoiler Alert: marketing, big business, technology, and capitalism all play pivotal roles. Before you show up, watch Dr. Lustig's TED Talk about sugar (Triple Spoiler Alert: It's terrible for us, and it's everywhere).