Virtual Event
Wednesday, September 8 at 7:00PM pt

DISRUPTION PROOF:
EMPOWER PEOPLE. CREATE VALUE.
DRIVE CHANGE.

by BRANT COOPER
in conversation with DREW FALKMAN

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New York Times bestselling author Brant Cooper teaches leaders how to empower people and their organizations to create new value and become more resilient, aware, and dynamic. 

One thing in life is certain: change is constant. Thanks to the rapid pace of technological innovation in the digital age--and further accelerated by the global COVID-19 pandemic--massive structural change is happening on a greater scale than ever before. Faced with unprecedented complexity and uncertainty, most business leaders struggle to see the way forward. Company organization, systems, and management are still largely based on what was most effective in the Industrial Age. Disruption Proof offers a new approach that addresses our current reality.

 

Through powerful case studies of notable corporations like Intuit, 3M, Cargill, and more, Cooper demonstrates how, with the right mindset and practical strategies, companies that focus on creating value for customers can thrive in the 21st century. Disruption Proof provides readers with detailed methods for progressing through four stages of implementation to embrace a new way of working company-wide, including how to:

 

  • develop an understanding of customers and colleagues that lead to insights (empathy)

  • run tests to challenge assumptions (exploration)

  • leverage data and insights to breakthrough biases (evidence)

  • balance operational execution with learning (equilibrium)

  • manage behavior to match corporate values (ethics)
     

By adopting these 5Es, company leaders can empower employees to become creative problem solvers, ensuring their company's ability to navigate moments of crisis and find transformative opportunities. Cooper explains how reimagining work at every level is the key to organic and sustainable growth, and guides leaders to create lasting value in the world. With Cooper's action-oriented advice and tools, anyone can help steer their company towards durable success.

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BRANT COOPER

Author

Brant Cooper is CEO and Founder of Moves the Needle, a global consultancy specializing in innovation for Fortune 50 companies and entrepreneurs, and the New York Times bestselling author of The Lean Entrepreneur. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations. Brant is a sought-after keynote speaker, startup mentor, and trusted executive advisor. He speaks around the world on organizational agility, digital transformation, and how to refocus missions on creating value. Learn more at BrantCooper.com.

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DREW FALKMAN

in conversation with

Drew is an experienced iconoclastic leader in digital innovation and transformation, product management, and remote leadership. High EQ problem solver, good communication skills, thought leader in product and business strategy space. Analytics and user research driven but biased towards ACTION. Experienced in the full-stack of software development and SDLC - in web, mobile, AI/ML, and blockchain.